Moving to Instagram
Social Media is constantly evolving and new channels are emerging at an ever-faster pace with different platforms appealing to different demographics. This is a very different environment from when it was only Facebook. One of the biggest channels in the near future will be Instagram and preparing your business Instagram page will certainly set your business up on a solid platform for the future.
The demographic for Instagram users clearly shows how this is the optimum channel for communications for the future.
With over 1 billion people using Instagram every month...
... the split between age groups are 16 to 24 years old represents 41%; 25 to 34 years old represents 35% and 35 to 44 years old represents 17% with the remaining split below and above these age groups.
This clearly shows that the younger population are mostly represented on this platform and prefer to receive their daily dose of social media communication in this format, with Instagram users typically spending an average of 28 minutes per day on the platform. In addition, the gender mix on Instagram is pretty even with 52% female and 48% male.
More and more companies are transitioning their marketing spends into Social Media campaigns with 75% of their budgets focused on creating their own Instagram IGTV channels to engage with their customers directly.
Speaking the Instagram Language
It’s easy to see why video content is so important and effective right now when you look at how people process information. A video format is easier to understand when compared to an article content and is the primary reason why the whole world watches over 1 billion hours of YouTube, Instagram and TikTok videos each day!
As a Marketing Strategist, it is increasingly important to fully understand how powerful video is as a form of content communication in digital marketing.
Why is video so effective today?
- First of all, I’m sure we can all agree that video is very engaging form of communication.
- People can spend a great deal of time watching videos, and importantly, videos can lead to an increase in purchases.
- According to research, consumers who viewed videos are 64% to 85% more likely to buy items they have viewed in the videos. Those are significant numbers that every marketer and business owner should be aware of.
- But it’s not just any form of videos, the content, style, duration, editing are some of the many factors that need to be understood when posting videos that lead to “views”, “likes” and “subscribers”.
We at Hashtag Creators prefer to exploit videos for our clients because it has a high ROI. In fact, more than 50% of marketing professionals agree that video has the highest ROI of any type of content.
Lack of creativity and content creation required to keep the platform engaging and current.
Old school video productions are very costly.
Old style of shooting and editing videos don't engage clients anymore.
Once a video has been posted, after 48 hours you need a new post.
Ability to keep delivering content for the channel in line with the company strategy gets increasingly difficult.
We understand what works.
We know how to create content that appeals to the demographics in this platform.
We bring new ideas to the table based on our experience.
We will work with you to understand your strategy.
We will create content in line with your company strategy.
We have multiple packages to suit your needs.
We have a team to cater to your social media needs.
Contact us now!
Let us start creating videos for you now!